Privacy Policy

Last Effective: 2026/11/3

Last Updated: 2026/11/3

 

STAR FLARE TECHNOLOGY LLC ("we", "us", "our") respects your privacy. This Privacy Notice explains how we collect, use, retain, disclose, and protect personal information of consumers when you visit,interact with or make a purchase from our website (the "Site"). For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Site, whether you are a registered account holder or any other individual whose personal information we have collected in connection with the services.

In this Privacy Policy, the terms "personal information" and "personal data" are used interchangeably and refer to information relating to an identified or identifiable natural person. Under applicable laws, including those in the United States, "personal information" is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Please read this Privacy Policy carefully. By using and accessing our Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the services.  Where separate consent or another choice is required by applicable law, we will request it separately and provide the choices described below.

     

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this notice. If we make material changes, we will notify you by email or through a prominent notice on our Sites, as required by applicable law.

 

2. How We Collect Your Personal Information

We collect personal data from you in three ways: information you provide directly, information we collect automatically, and information we obtain from third parties. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

2.1. Information You Provide to Us

l To create an account, we collect your account and contact data, including your name, email address, and phone number. If you do not provide this information, we will not be able to register your account.

l To process your orders, we collect your contact data including your name, email address, phone number, delivery address (state/city/district, street address, and postal code), and invoice address, as well as your order information (the products you purchase). If you do not provide this information, we will not be able to fulfil your orders , issue invoices, or provide after-sales services.

l To provide you with better purchase experience, we collect order data including your order/purchase history, your saved delivery address list, and your wishlist. You may add, modify, or delete your saved addresses and wishlist items in your account center at any time. If you do not provide this, we cannot process your request of re-transaction or provide convenient order management and address re-use features.

l To enable you to submit product reviews, we collect user review content and nickname, including your display name (nickname), rating, review text, any photos or videos you choose to upload, verified purchase status, and review date. If you upload photos or videos from a mobile device, we will ask for your permission to access your photo album; you may decline, in which case you can still submit text-only reviews. And to enable you to receive the latest promotion news, we collect your email address. Providing these is optional, and refusing to provide it will not affect your use of other website features.

l To process your payments, we collect your email, mobile phone number,shipping address,full name, company (optional), city, province / state, postal code, country / region. Please note that when you complete a payment, you will be redirected to a third-party payment service provider, and your complete payment card details are provided by you directly to, and processed by third-party payment service, we do not collect or store them. If you do not provide the required payment data, we will not be able to process your payment and complete your purchase.

l To provide personalized product recommendations, optimize search results, and analyze merchandising strategy, we automatically collect your on-site search keywords, product browsing history, category filtering actions, and add-to-cart and favorites/Wishlist records as you use our Sites, subject to your cookie preferences.

l To display the appropriate currency, language, and tax rates for your region and to determine whether we deliver to your region, we use your IP address to infer your approximate country/region. We do not request or collect precise GPS location data. You may also manually select your country/region preference via the country selector on our Sites, and your manual selection will prevail over the IP-based inference.

 

2.2. Information We Collect Automatically

l To analyze site usage and improve our services, we and our third-party collect usage data including your browsing behavior (e.g., pages visited, URLs/page paths, time spent on and visibility of pages, session information, exit pages, add-to-cart actions without purchase) and your interactions with our Sites (e.g., mouse movements, clicks, scrolls, text input activity, text selection, and window resizing), device type, IP address, browser information, and country/region. This is collected through cookies and similar tracking technologies(including  pixels, web beacons, session replay technologies and heatmap tools).

In particular, we partner with Microsoft Clarity to capture how you use and interact with our Sites through behavioral metrics, heatmaps, and session replay, in order to understand how users navigate and experience our Sites, analyze user behavior (such as clicks, scrolls, browsing patterns, and interaction paths), and identify and resolve usability issues. Session replay technology records your interactions with our Sites, such as your mouse movements, clicks, scrolls, text input activity, text selection, and window resizing. Clarity applies automatic masking to sensitive input fields (such as passwords), and the content you type is not captured in plaintext by default. This website usage data is captured using first and third-party cookies and other tracking technologies and is shared with Microsoft. Microsoft may use this data for analytics purposes, to determine the popularity of products/services, and to improve its own products and services. Microsoft's use of such data is governed by the Microsoft Privacy Statement. For more information about how Microsoft collects and uses your data, please visit the Microsoft Privacy Statement.

 

l To serve personalized advertisements and track ad performance, we collect ad interaction data (e.g., source channel and ad clicks). This is collected via cookies and similar technologies.

If you do not want us to collect this automatic data, you can manage your cookie preferences via the cookie banner on our Sites. However, some essential cookies are necessary for the functioning of our Sites.

Depending on your state of residence, our use of these technologies may be considered a "sale" of personal information or the "sharing" of personal information for cross-context behavioral advertising or "targeted advertising" under applicable U.S. state privacy laws, you have the right to opt out of such sale, sharing, or targeted advertising.

You can manage your preferences through the cookie banner presented when you first visit our Sites, or at any time via the "Cookie Settings" link on our Sites. Please note that certain essential cookies are necessary for the functioning of our Sites and cannot be disabled.

For more information about the cookies we use, the categories of tracking technologies, and how to exercise your choices, please refer to the "Cookies and Similar Technologies" section below and our [Cookie Policy].

2.3. Information We Obtain from Third Parties

l Advertising Platforms. We receive ad interaction data (e.g., from third-party advertising platforms) to measure the effectiveness of our advertisements and to optimize ad targeting. This data is sourced from the advertising platforms when you interact with our ads.

l Payment Service Providers. When you make a purchase on our Sites, you will be redirected to a third-party payment service provider to complete the payment. We do not collect or store your complete payment card details (such as your full card number or CVV); these are collected and processed directly by the payment service provider. After you complete (or attempt) a payment, the payment service provider returns certain payment-related information to us, including transaction status (e.g., success or failure), transaction ID/order reference, payment method type, transaction amount and currency, transaction time, and partial card information (e.g., the last four digits of your card number) . We use this information to confirm and fulfill your order, process refunds or exchanges, prevent fraud, maintain transaction records, and comply with our legal obligations. Your payment is also subject to the privacy policy of the applicable payment service provider, which we encourage you to review.

3. How We Use Your Personal Information

The purposes for which the Site collects and processes personal information may include, but not limited to:

• To process and fulfill your orders, including payment, shipping, and order updates

• To manage your account and provide customer support

• To send you marketing emails (if you have subscribed)

• To display your product reviews on our Sites

• To analyze site usage and trends, and improve our Sites

• To serve personalized advertisements on social media and other platforms, and to track ad performance

• To enable payment processing

 

4. Cookies

Our Sites use cookies and similar tracking technologies. Cookies are small text files stored on your device. We use essential cookies to enable basic site functions (e.g., shopping cart). We and our third-party partners (such as Meta, Google, and TikTok) use tracking technologies, including cookies, pixels, web beacons, and session replay technologies, to collect and analyze information about how you browse and interact with our Site. This information may include your navigation patterns, scrolling behaviors, and interactions with site features or customer service chat functions. This information is collected and shared with these partners contemporaneously as you navigate the Site.

The cookies and similar technologies used on our Site fall into the following categories:

· Strictly necessary cookies. These cookies are strictly necessary for the Site to function, for example to remember the items in your shopping cart, process your checkout and payments, detect malicious traffic, prevent fraud, and record your cookie preferences. They are set by Shopify (our e-commerce platform), our checkout and payment providers, our consent-management tool, and our security provider.

· Analytics cookies. These cookies help us understand how visitors use the Site so that we can measure and improve its performance, for example cookies set by Shopify analytics, Google Analytics, Microsoft Clarity, and Crazy Egg (which may collect data about page views, session interactions, and heatmaps).

· Advertising and marketing cookies. These cookies are used to deliver and measure advertisements, including for cross-context behavioral advertising, and to recognize returning visitors, for example cookies set by Meta (Facebook), TikTok, Google Ads, Microsoft Advertising (Bing), Reddit, Criteo, Adform, and impact.com (our affiliate-marketing partner).

· Functionality and preference cookies. These cookies remember your choices and settings, such as language, currency, country/region, and how the Site is displayed.

Some cookies are “session” cookies that expire when you close your browser, while others are “persistent” cookies that remain on your device for a longer period, which varies by cookie . We and our third-party partners may also use browser local storage, which performs a function similar to cookies for the purposes described above.

Non-essential tracking technologies are deployed only with your consent. By default, only essential cookies are active when you visit our Site. Non-essential tracking technologies—including analytics cookies, advertising cookies and pixels, and session replay technologies described above—will not be activated, and no information will be collected or shared through them, unless and until you affirmatively consent (opt in) through the cookie banner or Cookie Settings. If you do not provide consent, or if you later withdraw your consent, these technologies will remain (or be turned) off for your browser and device.

When you first visit our Site, you will be presented with a cookie banner through which you can set your cookie preferences, and you may adjust your preferences at any time. In addition, you may exercise your privacy choices—including opting out of the "sale" or "sharing" of your personal information—through the Your Privacy Choices link in the footer of our Site. Our Site also honors the Global Privacy Control (GPC) signal, as described below. As a supplementary option, you may also manage tracking technologies through your browser settings (such as deleting cookies or blocking third-party cookies), or through industry opt-out tools offered by the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI). Please note that disabling cookies may affect the functionality of our Site.

Our Site recognizes and honors the Global Privacy Control (GPC) signal. GPC is a browser setting or extension that automatically communicates your privacy preference to the websites you visit. If your browser transmits a GPC signal, we will treat it as a valid request to opt out of the "sale" and "sharing" of your personal information—including the disclosure of information to our advertising partners through cookies, pixels, and similar tracking technologies described in this Section—for that browser and device. If you are logged into your account when we detect the GPC signal, we will also apply the opt-out to your account. You do not need to take any additional steps for your GPC signal to be honored. To learn more about GPC or how to enable it, please visit https://globalprivacycontrol.org.

A current list of the cookies used on our Site, including their providers, purposes, and durations, is available through the cookie-declaration link【  】 in our cookie banner. Each third party identified in this Section processes information in accordance with its own privacy policy. The examples in this Section are illustrative and not exhaustive and may change as we add or remove tools and service providers.

 

5. How We Disclose Your Personal Information

We share your personal data with the following categories of recipients for the purposes described:

· Email marketing providers: We share your email address and name to send marketing emails. (through our email-marketing platform, such as Omnisend)

· Payment service providers: We share your contact and order data to process payments.

· Advertising and analytic partners: We share usage data and ad interaction data to deliver targeted ads and measure ad performance. These partners currently include social media platforms (such as Meta (Facebook), TikTok, and Reddit), advertising networks (such as Google Ads and Microsoft Advertising (Bing)), analytics providers (such as Google Analytics, Microsoft Clarity, and Crazy Egg), and affiliate-marketing networks (such as impact.com); cookies of other ad-tech providers (e.g., Criteo and Adform) may also be set through these partners.

· User review platforms: We share your review content and nickname to display product reviews. (e.g., Judge.me)

· Professional advisors: We may share relevant personal data with our lawyers, accountants, auditors, and insurers where necessary for them to provide professional services to us.

· Our affiliates: We may share your personal data with our corporate affiliates for the purposes described in this Privacy Policy.

· Government authorities and other parties as required by law: We may disclose your personal data to courts, regulators, law enforcement, or other parties if required by law, to enforce our terms, to protect our rights, property, or safety, or that of our users or others.

 

We may also share your data if required by law, to enforce our terms, or in connection with a business transfer (e.g., merger, sale of assets). We may transmit your data to its servers or data centers outside of the United States for storage and/or processing. Other entities with whom we also may share your data as described herein may be located outside of the United States.

6. Third Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

 

7. Minor’s Data

Our Site is not intended for children under the age of 18. While our hardware products include smart toothbrushes for children, this Site is directed to and intended for use by their parents or legal guardians.We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data without parental consent, please contact us. We will delete such data promptly.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. We employ multiple methods of data protection in order to minimize the risk of misuse, unauthorized access and disclosure, and loss of access. Some of these safeguards include the use of pseudonymization, data encryption, data hashing, and other technologies and permission control methods. While we have taken reasonable steps to protect your data, no website, Internet transmission, computer system, or wireless connection is secure. In the event of a personal data security incident, we will timely inform you in accordance with the requirements of relevant laws and regulations.

While we strive to use commercially reasonable means to protect your personal information, remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. To the maximum extent permitted by applicable law, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third-party access, or other causes beyond our reasonable control. By using the Site, you agree that any disputes arising out of or relating to our privacy practices will be subject to the limitation of liability provisions set forth in our Terms of Service.

 

9. Retention

We retain your personal data only for as long as necessary to fulfill the business purposes outlined in this Policy, or as permitted or required by applicable laws. The criteria used to determine our retention periods include:.

l the duration of our ongoing relationship with you and the provision of our Services;

l the necessity to fulfill our legal, tax, or accounting obligations;

l the need to manage post-sales support, process returns and refunds, fulfill product warranties, and monitor product safety; and

l our need to resolve disputes, prevent fraud, enforce our agreements, and establish legal defenses.

When we determine that we no longer have a legitimate business need to process your personal data, we will securely delete or anonymize it. If deletion is not currently feasible (for example, because your data has been stored in routine backup archives), we will securely store your data and isolate it from any further active processing until deletion is possible..

 

10. Your Rights

Depending on your U.S. state of residence, you may be afforded certain rights regarding your personal information under applicable state privacy laws. These rights are not absolute and are subject to specific legal exemptions, processing volume thresholds based on our business size, and our ability to reasonably verify your identity and request. Where applicable and subject to these legal limitations, you may exercise the following rights by Contacting Us:

· Right to know: You may have the right to know what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting or sharing personal information, information about third parties to whom we share the personal information, and the specific pieces of personal information we have collected about you.

· Right of access: You may have the right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

· Right to Delete: You may have the right to request that we delete personal information we maintain about you.

· Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.

· Right to Take Your Data with You / to Request A Copy of Your Data: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

· Right to Opt-out of the Sale of Your Data: You have the right to direct us not to sell your personal information or share it for cross-context behavioral advertising, as those terms are defined by applicable law. You may exercise this right using the methods described below, subject to exceptions permitted by applicable law.

· Right to Opt-out of Targeted Advertising or Profiling: You may have the right to opt-out targeted advertising (as defined under applicable privacy law) or profiling (as defined under applicable privacy law) if we process your personal data for such use.

Please note that some rights may be limited by applicable law. We will evaluate your request on a case-by-case basis.You also have the right to appeal any decision we have made about your request by following the instructions in the communication you receive from us notifying you of our decision.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

 

11. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided in the "Contact Us" section. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge your complaint with your local data protection authority.

 

12. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at [LegalTeam@usmile.com] or write to STAR FLARE TECHNOLOGY LLC, 8 THE GREEN STE A, DOVER, DE 19901, United States.

 

Jurisdiction-Specific Terms

ADDITIONAL TERM FOR CALIFORNIA USER

Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or ("CCPA") and the "Shine the Light" Law. If you are a California resident, this section applies to you.

a. Our collection and use of personal information (“Notice at Collection”)

As described above, we have disclosed the information about our collection, use and disclosures of your personal information in the "How We Collect Your Personal Information","How We Use Your Personal Information" and "How We Disclose Your Information" of this Privacy Policy. As required by certain state laws, we use extra tables below (served as "Notice at Collection") to explain this same information, including the categories of personal information we collect (and have collected over the preceding 12 months), types of recipients to which we disclose such information, and the ways we use each category of information.

 

As described above in "Security" and "Retention" of this Privacy Policy, we retain personal information for as long as necessary to provide the purposes as set out under "How We Collect Your Personal Information" and "How We Use Your Personal Information" section, subject to any legal obligations to further retain your information, for purposes of legal claims or investigations, or as set out in this Privacy Policy. We are required by law to keep some types of information for certain periods of time (e.g. statute of limitations). If your personal information is no longer necessary for the legal or business purposes for which it is processed, we will generally destroy or anonymize that information.

b. Processing of Sensitive Personal Information

We may process or disclose (if applicable) sensitive personal information, such as account log-in credentials or limited payment-related information returned by payment service providers, only to complete your order requested by your to maintain the quality and security of the Services, and for other purposes permitted by applicable law. We do not use or disclose sensitive personal information for purposes that would require a right to limit use and disclosure under applicable law, and therefore we do not process requests to limit use and disclosure of sensitive personal information.

c. "Do Not Track" Signals

Our Site does not recognize or respond to all browser-initiated 'Do Not Track' signals due to the lack of standardized technological frameworks. Instead, we offer you the specific opt-out mechanisms including GPC as described in the 'Your Rights' and 'Cookies' section above to exercise your choices regarding data sharing and targeted advertising.

d. Exercising your consumer rights

If you are a California resident, you have the right to request, as applicable:

l To know your personal information the business has collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about you;

l To correct your personal information (for example, if it is inaccurate or incomplete);

l To delete your personal information; and

l To opt out of the sales or "sharing" (as defined under CCPA) of your personal information.

 

More details on how to make these requests are in the "Your Rights" section above. You can also email us directly at the email address in Section Contact Us to submit a request or designate an authorized agent to submit a request on your behalf. We may ask for additional information to verify the authenticity or your request or a request submitted by an authorized agent. We will not discriminate against you if you exercise your rights under the CCPA.

 

e. Notice of Right to Opt-out of Sale/Sharing

You have the right, at any time to direct a business that sells or "shares" personal information about you to third parties not to sell/share your personal information. This is the right to opt-out of sale/sharing. The meaning of "sell" and "sharing" under the CCPA is broadly defined and can include sharing your information for any economic benefit.

To the extent that any such third party is not considered a service provider or contractor under CCPA or CPRA is interpreted in a way that any action of usmile is a "sale" or "sharing", as disclosed in the table above, and to the extent that you wish us not to sell or share such information, please submit your request using the methods listed below. In addition, you may opt out of the use of advertising and analytics cookies through the cookie-preference tool on our Site.

Link："Do Not Sell or Share My Personal Information" 

Email: LegalTeam@usmile.com

Mailing Address: 8 THE GREEN STE A, DOVER, DE 19901, United States

 

f. Shine The Light Law

For consumers residing in California, we do not share your personal data with third parties for those third parties’ direct marketing purposes.